Session host: Sergio Maldonado
Goal: How can individuals, brands, and media co-create a new normal, embracing ethical and human concerns while accepting economic realities? Join us as we bring together academia, business, and technology to explore a shared future for personal data.
Description: As members of the MyData community, we find common ground denouncing today’s broken business models — dependent on constant streams of personal data, yet offering actual persons no true agency over their own information. That common ground, however, is the easy part.
In an interactive session, we ask the hard questions. ‘Breaking the box’ of data commoditization, we introduce new perspectives, examine present realities, and collaboratively explore a future in which data becomes anti-rival.