Liz is co-founder and CEO of Ctrl-Shift, her career has spanned 25+ years of business consultancy across numerous sectors. She has advised a number of global clients including Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital products and services.
Her career has spanned multiple disciplines including consultancy, digital media, customer service design and strategic marketing. She has founded several companies, including a mobile CRM company, Zishi, and Digital Public (now Transform), a public sector consultancy developing a consumer-centric digital media service for government.
Since its launch, Ctrl-Shift has been at the forefront of understanding, explaining and shaping the Personal Information Economy (PIE), it has pioneered Me2B digital services and Personal Information Services (PIMS) and remains at the forefront of strategic business consulting in the PIE market.